Social Media not Taking Corporate America by Storm?

The common argument heard about lately is that millennials and other younger workers – I must have stopped being a younger worker at some point but missed it – expect, nay demand, at work the social tools they’ve become used to in their school and personal lives. This thesis has been echoed so often that it is probably settling in as truth by default. As against this, the following statistics (from an article in the San Antonio Business Journal):

• 40% of surveyed companies block Facebook, MySpace and BeBo.
• 36% block YouTube.
• 35% block Twitter.
• 25% block Tumblt, StumbleUpon and Digg.
• And 21% block LinkedIn. (Yes LinkedIn! Can you believe that?)

The article’s context is the supposedly rising role of social media services in corporate litigation. The frequency of involvement of social media in discovery and retention orders is mentioned but there is little or no information about involvement of content from social media in the outcome of cases.